Money Heist Escape

Monterrey, Mexico

In collaboration with Netflix and Fever, we brought to life the global phenomenon La Casa de Papel. This high-stakes immersive experience recruits guests into the Professor's gang for one final, daring heist.

Project Specs

Client

Netflix & Fever

Project Type

Immersive Experience

Role

Design

Year

2023

The Brief

Launch Site open_in_new
Size 5,000 sq ft
Throughput 40 guests per hour
Budget $1.5m

“The plan is simple: get in, get the gold, and get out. The execution? That’s up to you.”

Developed in official partnership with Netflix and Fever, Money Heist: The Escape was a premier immersive attraction located in Monterrey, Mexico. Guests donned the iconic red jumpsuits and Dali masks, stepping directly into the adrenaline-fueled world of La Casa de Papel.

This experience was more than just an escape room; it was a fully realized theatrical event. Participants worked together to crack the vault, evade security systems, and navigate a high-security facility. With live actors, cinematic set design, and heart-pounding challenges, the line between fiction and reality blurred.

  • Recruitment: Guests joined the gang and received their briefing from the Professor.
  • The Heist: Teams infiltrated the vault, solved complex puzzles, and secured the loot before time ran out.
  • The Escape: Participants evaded capture and celebrated their victory in an exclusive themed after-party.

Ready to build the next one?